Rick Avalos:  “Fine Tuning the Pro” Rick’s program is a comprehensive presentation on the essential elements necessary to build a successful portrait business.  Anyone can benefit from this program that covers everything from fundamental portrait techniques to marketing, selling and projecting your images for maximum profits.  The key topics to be discussed are:  Classical posing techniques for the male and female forms; Lighting, both natural and artificial; Outdoor portraiture; Old Master influences; Creating a demand for your art: Marketing venues that produce results; Setting the proper environment for sales; Projection of images, or, as Rick says, “Project or perish”.