Stacey’s book, Marketing Into the Next Millennium is designed to help studios conceptualize, formulate and schedule their marketing promotions.  The manual contains five marketing modules.  Topics covered are Senior's, Weddings, Children, Families and a General module.  Each module gives you an outline for marketing to that target group and specific marketing ideas and suggestions. This hands-on reference manual is a must for portrait studio owners and those responsible for planning a studio’s promotions. 

Stacey has also produced the marketShare Marketing Calendar and Workbook.  It is designed to give studios a step-by-step plan of action for establishing a schedule of promotions and an easy to use layout of their marketing plan.  The workbook shows how to tie together the studios marketing and takes them step-by-step through the process of laying out a promotional calendar.  Stacey’s method of market planning has been proven in his studio and by many of the studios that have attended his seminars.  This is common sense marketing and is the foundation to Stacey’s seminars.

Background

He opened his first studio at age 16.  He owned and operated that portrait studio for eleven years in LeRoy, IL.  Later he worked for and managed high volume studios in Bloomington, IL for four years.  His camera room experience includes photographing nearly 1,500 seniors in a single year and several thousand families and children sessions annually. Since 1992 he has worked as a studio consultant for Customation Inc, Professional Photographers of America and most recently for H&H Color.  Stacey’s other business interests include In The Spirit Consulting and xEvent.com.

In addition to his own business interests, Stacey is currently the Executive Director of the LeRoy Business Development Group (BDG). In his position he oversees the activities of the organization.  Its focus is on business growth and retention.  The BDG also offers education and resources to the business community.

Professional Affiliations

Community Service

Community service has always been an important part of Stacey’s life.  He is an active member and has served on a number of boards and committees.  What follows is a list of those experiences.

Boy Scouts of America-Member since 1968.  Earned his Eagle Scout award in 1976.  Member of the Order of the Arrow since 1974.   Received Adult Leader Training Award in 1983.  Stacey has served in a variety of adult positions including assistant scoutmaster, finance chairman, Scoutmaster and troop currently serves as the committee chairman.

LeRoy Kiwanis Club-Member since 1985.  Served as chairman of various club committees.  Club president 1987-1988, 1999-2000.  Distinguished officer’s award.  Club bulletin editor, first place winner in district newsletter competition.  Kiwanian of the Year 2000.

LeRoy Chamber of Commerce-Board of directors 1983-1988, president 1986.

LeRoy Recreation Commission-Charter member and secretary 1986-1988.  Responsible for the development and construction of a multi-use sports complex.

LeRoy Civic Organization-Charter president 1993-1996, 1998-99.  This is an umbrella organization of not-for-profit organizations in the community.  It is responsible for organizing and running two community festivals annually.

Faith Lutheran Church-Served on church council since 1995, President 2006-2009, Financial Secretary 2003-2006.  Treasurer 2000-2003.  Serves on a number of church committees, chairman of the Fellowship committee.  Teaches Sunday school, serves as an assistant minister. 

McLean County Fair-Served as a photography judge for the McLean County 4-H 1992-1998.

 Personal

Stacey resides in the town where he grew up.  He attended Illinois State University and has taken numerous photography courses through the Professional Photographers of America.

Stacey has two children Kayla age 20 and Kyle 15.

Stacey has a great deal of experience and knowledge to share with his listeners.  His customer service driven approach to business has helped him develop a style of management from which all business owners and employees can benefit.  In his work he helps bring out the passion and gifts of his clients and students.  Stacey believes when business owners find and understand the reasons they started in business they can reach higher levels of success.   

Program Description

Planning for Success!  Surviving and Thriving in a Crazy Business Climate

This isn’t your mamma’s business plan.  In today’s business environment it is essential to have a plan for your business.  Specifically for the small business owner, it is essential to understand your business and create a plan for how you will operate your business. You will find this is not a program for the weak at heart.  Stacey is very passionate about helping small business owners find the reasons they are in business and bringing those things to the surface.  

There will be very frank and meaningful discussion on why they are in business, what they want to get out of their business and what they want their business legacy to be.

Students should leave this class with a good understanding of the core components, which will guide their business future.  More importantly they should leave with the realization their business plan is a reflection of who they are and what they want to achieve in their business.